Expert EMR, the Electronic Medical Records (EMR) division of Gibraltar IT, leverages their expertise to help both medical practices and hospitals navigate the complex and highly regulated world of EMR. Expert EMR consultants, template developers and compliance officers help their clients negotiate avenues from initial selection and deployment, while setting realistic expectations on down-time, to Risk Assessment and compliance issues all culminating in Meaningful Use.
Expert EMR needed an identity for both their physical and online presence. Syync started with their initial points of insertion and developed a tongue-in-cheek periodic table approach that garnered the attention they needed in both venues. Expert EMR's span and reach are increasing daily as medical professionals realize they need the assistance of someone outside their practice to stay in step with Meaningful Use.
To contribute to their momentum, Syync developed complimentary email and twitter campaigns (@expertemr) to keep Expert EMR vocal and a part of the conversation. Print and conference appearance pieces were also developed as part of the total effort along with a micro-site: WhatIsMeaningfulUse.com.